Which term refers to the number of unique users active in a month?

The term that refers to the number of unique users active in a month is Monthly Active Users. This metric is crucial for businesses, particularly in the technology and digital sectors, as it provides insight into the user engagement and overall health of a platform or service. By measuring the unique users over a monthly period, companies can assess retention, growth, and the effectiveness of their marketing efforts.

In contrast, Daily Active Users captures engagement on a daily basis, which is useful for understanding short-term trends but does not indicate monthly user behavior. Engaged Users refers to those who interact meaningfully with a platform, but this term can be broader and does not specifically denote the time frame. Weekly Active Users is focused on weekly engagement, which can fluctuate significantly from month to month and therefore may not provide the same level of insight into long-term user activity as Monthly Active Users does.