Which term refers to insights gathered directly from users?

The term that refers to insights gathered directly from users is customer feedback. Customer feedback encompasses the opinions, thoughts, and reactions of users regarding a product or service. This feedback can include various forms of communication such as surveys, reviews, interviews, and focus groups. Gathering customer feedback is crucial for startups as it provides direct insights into users' experiences, preferences, and pain points, enabling businesses to refine their offerings and develop strategies that resonate with their target audience.

In contrast, the other terms do not focus specifically on insights from users. The customer journey refers to the complete process that a customer goes through when interacting with a company, including all touchpoints, which provides a broader view rather than direct insights. Market trend analysis involves examining broader trends in the marketplace to understand shifts in consumer behavior or market dynamics, rather than soliciting specific feedback from users. Business intelligence primarily deals with the analysis of data and analytics to inform business decisions but does not specifically emphasize insights derived from user interactions.

Overall, customer feedback is the most direct and relevant source of insights from users, making it the correct term in this context.