Which term describes the path from awareness to conversion in customer acquisition?

The term that describes the path from awareness to conversion in customer acquisition is the Marketing Funnel. This concept outlines the stages that potential customers go through, beginning with awareness of a product or brand and progressing through interest and desire, ultimately leading to conversion, where a purchase is made. The Marketing Funnel is a crucial framework for understanding and guiding the customer acquisition process.

During the awareness stage, potential customers become acquainted with a brand or product. As they move through the funnel, they might engage further with the brand’s marketing efforts, leading to a growing interest and desire to make a purchase. Each stage of the funnel is designed to capture customers' attention and gently guide them towards the point of conversion, ensuring that the marketing strategies implemented effectively address customer needs and pain points at each stage.

The other terms listed do relate to customer interactions but do not specifically capture the progression from awareness to conversion in the same structured manner as the Marketing Funnel. The Customer Journey generally refers to the complete experience of the customer with a brand, encompassing all interactions, but it doesn’t explicitly focus on the conversion process. The Sales Pipeline often focuses on the steps that sales teams take to close deals, while the Engagement Model relates to how a brand interacts with customers throughout various stages, but again