Which stage of the marketing funnel typically includes offering demos?

Offering demos is most commonly associated with the Bottom of Funnel (BOF) stage. At this point in the marketing funnel, potential customers are already familiar with the product or service and are actively considering a purchase. They have moved past initial awareness and evaluation, which characterizes the Top and Middle stages.

In the BOF stage, demos serve to provide a hands-on or visual representation of what the product or service can do, helping to address any last-minute hesitations customers may have. This personalized interaction is critical as it allows potential buyers to see the value in a tangible way, often swinging their decision from consideration to conversion. The purpose of a demo is to build confidence and provide a convincing reason for the customer to make the purchase.

The Top of Funnel (TOF) involves attracting awareness and interest, while the Middle of Funnel (MOF) focuses on building relationships and educating leads. Customer Loyalty goes beyond the initial purchase and concentrates on retaining and nurturing existing customers, which is not relevant to the demo offering.