Which process involves integrating new employees or customers into the organization effectively?

Onboarding is the process designed specifically to integrate new employees or customers into an organization effectively. This process typically encompasses activities that ensure individuals understand the company culture, their roles, and how to navigate the work environment or the customer journey. Onboarding usually includes providing necessary resources, training, mentoring, and introductions to key personnel, which helps new hires or customers feel welcomed and engaged from the start.

While orientation can be a part of the onboarding process, it usually refers to a more initial introduction to the company, primarily focusing on administrative tasks and basic information. Training programs, on the other hand, are generally aimed at building specific skills needed for roles and may not focus as much on the social and cultural aspects of assimilation into the organization. An engagement strategy refers to broader methods to maintain and enhance employee or customer engagement over time and does not specifically pertain to the initial integration process of new individuals into the organization.