Which method is used to measure interest before the actual product development?

The landing page test is an effective method for measuring potential customer interest before actual product development. This approach involves creating a simple webpage that describes the product, its value proposition, and any relevant benefits. By including a call to action, such as a sign-up form or a pre-order button, founders can gauge how many visitors are willing to express interest, thereby providing valuable insights about market demand without investing resources into full product development.

This method allows entrepreneurs to validate their ideas quickly and inexpensively. It helps determine whether the concept resonates with the target audience by tracking metrics like visitor traffic and conversion rates. If a significant number of users show interest by signing up or providing their email addresses, this signals a promising product-market fit worth pursuing further.

Other options, while valuable, don't provide the same level of immediate and quantifiable interest measurement. Feedback surveys can gather opinions but may not accurately reflect actual purchasing behavior. Social media campaigns can raise awareness and encourage discussion but may not directly capture the intent to buy. Market research is comprehensive and informative but often involves more time and resources, making it less suitable for a quick test of interest before product development.