Which activity is associated with driving demand generation through education or engagement?

Webinars are a powerful tool for driving demand generation through education and engagement. They serve as interactive platforms where potential customers can learn about a product, service, or industry topic in-depth. By providing valuable information and insights, webinars facilitate a deeper understanding of the offering and its benefits, thereby nurturing interest and engagement among attendees. This educational approach helps in building trust and credibility with the audience, making them more likely to convert into leads or customers.

In contrast, inbound sales focuses on converting leads who have already shown interest in the product or service. The sales funnel represents the stages that a customer goes through before making a purchase but does not primarily serve the purpose of educating or engaging prospects at the initial stages. Lead scoring, on the other hand, is primarily a method used to prioritize and classify leads based on their potential to convert, rather than a direct engagement or educational activity. Thus, webinars stand out as the most effective means of driving demand generation through education and active participation.