What term refers to proactively reaching out to prospects?

The term that refers to proactively reaching out to prospects is "Outbound Sales." This approach is characterized by sales teams actively seeking out potential customers rather than waiting for them to express interest. Outbound sales often involve direct communication methods such as cold calling, email outreach, or social selling to generate interest in a product or service.

This proactive strategy aims to identify and engage leads that may not yet be aware of the product or service offered. It contrasts with inbound sales, where the focus is on responding to leads who have shown interest by seeking out content or information about the company.

In the context of sales and marketing, understanding the differences in these approaches helps startups tailor their strategies to better reach their target market and maximize their conversion rates.