What term describes an investor who provides non-financial strategic value to a startup?

The term that describes an investor who provides non-financial strategic value to a startup is a strategic investor. This type of investor not only contributes capital but also brings valuable resources such as industry expertise, networking opportunities, and operational support, which can significantly benefit the startup's growth and development.

Strategic investors are typically more involved in the startups they invest in compared to traditional investors. They often have a vested interest in aligning the startup's success with their own business strategies. This holistic involvement can include mentoring, access to markets or technology, and assistance with scaling operations, making their role crucial for the startup's trajectory.

In contrast, other types of investors, such as angel investors, venture capitalists, and equity investors, primarily focus on the financial aspect of their investment. While they may provide advice and connections, their primary contribution is often in the form of monetary support rather than the strategic, hands-on guidance that characterizes strategic investors.