What is used as a free resource to attract potential customers?

A lead magnet serves as a free resource designed to attract potential customers by offering something valuable in exchange for their contact information or engagement. This approach capitalizes on the concept of providing genuine value to prospective clients, which can increase the likelihood of them entering the sales funnel.

Lead magnets can take various forms, such as e-books, webinars, free trials, checklists, or templates, all tailored to address the specific needs or pain points of the target audience. By providing these resources for free, businesses can build trust, establish authority in their niche, and generate leads that may ultimately convert into paying customers.

In contrast, the other options focus on stages or processes rather than resources designed to draw in potential customers. For instance, a sales funnel is a model that represents the journey of a customer from awareness to purchase, while a pipeline refers to the process of managing leads through sales activities. A conversion event indicates a specific action taken by a potential customer, such as making a purchase, which is typically the end goal rather than a method of attracting new leads.