What is the primary goal of a pitch deck?

The primary goal of a pitch deck is to summarize the business and highlight traction. A pitch deck serves as a brief and engaging presentation that outlines critical aspects of a startup, such as its value proposition, market opportunity, business model, team, and accomplishments to date. By focusing on traction, which may include metrics like user growth, revenue, partnerships, or other forms of validation, entrepreneurs can demonstrate the viability and potential of their business to potential investors or stakeholders. This focus is essential for generating interest, securing funding, or attracting strategic partners, as it provides a snapshot of the company's current success and the promise of future growth.

While informing stakeholders about the company is an important aspect, it is often encapsulated within the broader summary and traction elements that make the pitch compelling. Outlining employee incentives and advertising products to consumers do not align with the primary purpose of a pitch deck, which is designed specifically to engage investors and secure support rather than to serve HR functions or marketing outreach.