What is the main objective of a user interview?

The main objective of a user interview is to uncover customer needs, motivations, and behaviors. This process allows startups to gain deep insights into the thoughts, feelings, and actions of potential users, which can inform product development and market strategies. By engaging directly with users and asking targeted questions, entrepreneurs can identify pain points, desires, and the context in which customers use their products or services. This information is essential for building products that truly meet the demands of the target market and for positioning those products effectively.

While finalizing product design, evaluating market strategies, and creating visual sketches are all important aspects of developing a product, these actions do not capture the fundamental goal of the user interview, which focuses on understanding the user. Ultimately, the success of a product often hinges on how well it aligns with customer insights uncovered through such interviews.