What is the main focus of a product roadmap?

The primary focus of a product roadmap is the product development timeline. A product roadmap serves as a strategic guide that outlines the vision, direction, and key milestones for a product or product line over time. It provides a timeline that illustrates when specific features or enhancements will be developed and released, aligning stakeholder expectations and guiding the development team's activities.

This timeline helps communicate priorities and ensures that everyone involved in the development process understands the planned progression of the product. The roadmap can also incorporate dependencies among features, illustrating how they fit into the overall strategy of the product or organization.

While aspects such as competitive analysis, marketing strategies, and sales forecasts are essential for a comprehensive business strategy, they are not the central focus of a product roadmap. Instead, those elements may inform the decisions reflected in the roadmap but do not define its main purpose, which is to keep the development process on track and aligned with the long-term vision of the product.