What is one key outcome of conducting usability testing?

Conducting usability testing primarily serves to reveal points of friction in navigation within a product or service. At the heart of usability testing is the goal of understanding how real users interact with a product and identifying any challenges they encounter during this process. This can include issues with how intuitive the interface is, how easily users can find information, and where they may feel confused or frustrated.

By observing real-time user experiences and gathering feedback, teams can pinpoint specific areas that hinder user engagement or satisfaction. Addressing these usability issues is crucial for improving the overall design and functionality of the offering. This ultimately enhances the user experience, leading to better adoption rates and customer satisfaction, which is vital for any startup.

In contrast, determining market demand focuses on understanding the broader market and potential customer willingness to pay for a product, which can be achieved through market research rather than usability testing. Identifying customer demographics relates more to market segmentation and targeted marketing strategies, also outside the scope of usability testing. Measuring sales figures is an indicator of market performance rather than an aspect that usability testing would directly address, as it typically occurs after a product has been launched and usability optimized.