What is an investor pipeline?

An investor pipeline refers to a structured list of target investors that a startup or entrepreneur aims to reach out to for funding. This pipeline typically includes various stages of engagement, from initial contact to closing the investment deal. By organizing potential investors in a systematic way, entrepreneurs can prioritize their outreach efforts, track ongoing communications, and manage relationships over time.

Identifying the right investors is crucial, as it ensures that the funding aligns with the startup's goals, industry, and stage of growth. Having a well-defined investor pipeline enables founders to personalize their pitches and improve the chances of securing investment by targeting those who are most likely to be interested in their business model or sector.

In contrast, the other options focus on different aspects of business operations. A list of potential customers pertains to sales and marketing strategies, a database of competitors relates to market research and competitive analysis, and a marketing strategy for acquisition deals with attracting new customers or clients. Each serves a distinct purpose, but they do not encapsulate the concept of an investor pipeline.