What is a Minimum Viable Test (MVT) designed for?

A Minimum Viable Test (MVT) is designed specifically to validate a critical assumption about a product, service, or business model before significant resources are committed to full-scale development and launch. The concept of MVT aligns closely with the lean startup methodology, which emphasizes early validation of ideas through testing hypotheses with minimal investment.

By focusing on one key assumption, the MVT allows entrepreneurs to gather insights about customer needs, preferences, and behaviors before refining their product strategy, thereby minimizing the risk of building a product that does not meet market demands. The results of an MVT provide actionable feedback that can guide further development, ensuring that the final product aligns more closely with what customers truly want.

In contrast, other options do not accurately represent the primary purpose of an MVT; for example, measuring overall sales performance or evaluating team performance metrics are broader assessments that come into play after the product has been developed and launched, rather than during the early validation stage. Similarly, although assessing customer satisfaction can be important post-launch, it does not directly relate to the initial testing of assumptions that MVT focuses on.