What indicates that a user is ready to buy?

A conversion event is a significant action taken by a user that demonstrates their readiness to make a purchase. This could be activities such as adding a product to a shopping cart, signing up for a free trial, or completing a form indicating a desire to buy. When a user reaches the point of a conversion event, they have typically shown interest and intent, which suggests they are closer to making a purchasing decision.

Conversion events provide critical data for businesses as they gauge user engagement and readiness to buy. Understanding these actions enables startups to refine their marketing strategies and sales processes to better align with customer behavior. Other options like a referral program and lead magnet are helpful tactics for attracting users and generating interest, but they do not directly indicate that a user is ready to buy. The sales cycle, while relevant in broader terms of the buying process, does not pinpoint specific readiness actions akin to conversion events.