What does the term 'Entrepreneurship Through Acquisition (ETA)' refer to?

Entrepreneurship Through Acquisition (ETA) specifically refers to the approach where entrepreneurs seek to acquire and manage existing businesses, rather than starting new ventures from scratch. This model allows entrepreneurs to leverage the established infrastructure, customer base, and operational systems of the acquired company, potentially reducing the risks associated with nascent startups.

Acquiring an existing business can provide immediate revenue streams and a platform for growth, making it an attractive strategy for many entrepreneurs who possess the skills to manage and innovate within an already functioning organization. This approach emphasizes strategic thinking, negotiation skills, and operational management, distinguishing it from other forms of entrepreneurship that often focus on innovation and product development.

The other options do not align with the core concept of ETA. Creating a new product relates to innovation in entrepreneurship, while a funding strategy for startups typically involves raising capital through investors or loans, and sales and marketing techniques focus on promoting and selling products or services, unrelated to the acquisition of existing entities. Thus, option B accurately captures the essence of Entrepreneurship Through Acquisition.