What does DAU stand for in user engagement metrics?

DAU stands for Daily Active Users, which is a critical metric used to measure user engagement on a platform or application. This metric indicates the number of unique users who interact with a service on a daily basis, providing valuable insights into how frequently users are returning to the product and engaging with its features. Tracking DAU allows startups and businesses to gauge the health of their user base, assess the effectiveness of marketing strategies, and identify trends in user behavior over time.

Daily Active Users is particularly important for tech companies, as it helps in understanding user retention and the overall success of user experience initiatives. A high DAU indicates that users find value in the service and are likely to continue using it, while a low DAU may signal issues that require attention, such as lack of features, poor user experience, or competition.

In contrast, the other options such as Daily Average Users, Data Analysis Units, and Dynamic Active Users do not correctly reflect the established terminology used in user engagement metrics. Daily Average Users may imply a different concept, focusing on an average over a period rather than daily engagement, while Data Analysis Units and Dynamic Active Users are not recognized terms in the context of user engagement metrics.