What does channel strategy refer to?

Channel strategy refers to the method of delivering a product to customers by determining the best pathways for reaching the target market. This involves selecting the appropriate distribution channels that can efficiently deliver the product to the end user, whether through direct sales, retail, online platforms, or partnerships. A well-defined channel strategy helps ensure that products are available to customers at the right time and place, maximizing convenience and sales potential.

The other options, while essential to a business framework, do not define channel strategy. Recruiting new employees is related to talent acquisition and human resources, while a financial analysis of operational costs focuses on the economic aspects of running a business. A strategy for marketing campaigns pertains to promoting the product but does not address how the product physically reaches the consumer. Therefore, the correct understanding of channel strategy emphasizes its role in distribution and customer access.