What does a business model outline?

A business model outlines how a company creates, delivers, and captures value in the marketplace. This encompasses the core elements of what the business does, how it serves its customers, and the unique value proposition it offers compared to competitors. By detailing the processes involved in bringing a product or service to market, engaging with customers, and generating revenue, a business model provides a comprehensive framework for understanding the operational and strategic aspects of the business.

While reducing costs, managing employees, and investing profits are important aspects of running a business, they do not encapsulate the complete essence of a business model. A business model extends beyond just internal management or financial strategies; it fundamentally represents the entire mechanism by which a company operates and thrives in its industry.