What are investor updates typically used for?

Investor updates are typically used for building trust through regular communication. Providing consistent updates allows founders to keep investors informed about the company's progress, challenges, and financial health. This transparency fosters a sense of partnership and engagement, encouraging investors to feel more connected to the business. By communicating achievements, metrics, and future strategies, startups can strengthen their relationship with investors, which can be vital for securing further investment or support in the future.

While collecting new leads, recruiting team members, or announcing product launches are important business activities, they do not encompass the primary purpose of investor updates. These updates focus more on maintaining investor relations and confidence rather than directly driving sales, recruitment, or marketing efforts.