What activity is expected to generate early meetings with potential clients?

Generating early meetings with potential clients typically involves outreach that aims to engage prospects directly. Outbound email campaigns are pivotal in this context because they allow startups to proactively contact potential clients, delivering personalized messages that outline the value proposition or solutions offered. This form of outreach can spark interest and initiate conversations that lead to meetings.

When executed effectively, outbound email campaigns present a way to directly connect with targeted prospects, providing them with relevant information and compelling reasons to engage further. It is particularly useful for startups seeking to establish relationships from scratch or those looking to penetrate a new market.

On the other hand, a sales funnel is more of a framework used to visualize the customer journey and may not directly lead to initial meetings. A lead magnet, while effective for capturing contact information, is typically a tactic used to draw interest rather than a direct approach to scheduling meetings. Demand generation encompasses a broader strategy to create interest in a product or service, often involving various marketing efforts that may not directly result in immediate client meetings. Instead, it focuses on building awareness and generating leads over time.