During which phase is Ideation most valuable?

Ideation is most valuable during the phase of generating multiple ideas. This stage is where creativity is encouraged, allowing individuals and teams to brainstorm and come up with a diverse range of concepts without the constraints of practicality or feasibility. The focus here is on quantity over quality, which can lead to innovative solutions that might not emerge in later phases when critical evaluation begins.

In this context, the mindset is open and explorative, enabling participants to think broadly about possibilities and not just limit themselves to conventional ideas. Generating multiple ideas helps to ensure that various perspectives are considered, which can ultimately lead to more unique and viable solutions. It sets the groundwork for later steps, where these ideas can be narrowed down and refined.